About Us

How we became

The creative concept of Becoming Boutique, to offer environmentally-conscious, fashionable and affordable maternity clothing in Colorado, was born during my own pregnancies. Frustrated with the lack of affordable options and driven by my own desire to fashionably cloth my growing bump – on a budget – I turned to thrift stores for loose fitting summer wear. When pregnant with my second child, I suffered through the winter in uncomfortable non-maternity pants, refusing to invest in the high price tags of a new maternity wardrobe for what I knew was my last pregnancy.

With a desire to immediately help my community, we launched the region’s first and only fashion truck for expectant mothers in 2017. We hit the road and made multiple stops on the local farmer’s market and festival circuit. The convenience of the mobile model appealed to busy moms-to-be, helping them keep their personal style in tact throughout their transformation, without hurting their bank accounts.

We were very pleased with our welcome into the Denver market. While our first summer of beta testing proved this to be a viable concept, we chose to take 2018 to research and develop additional ways to improve our services and reach. We’re so excited to offer you Becoming Boutique 2.0!

In addition to the fashion truck rolling around the Denver Metro area, you can now shop from our on-trend, freshly laundered maternity inventory online, save even more with personally styled Becoming Bundles (no styling fee) and we’re rolling out event planning services to help you, or your BFF, plan the perfect baby shower, sprinkle or 1st birthday celebration.

As we grow, we promise to remain committed to our three core principles: accessibility, affordability, and sustainability. More offerings only means we can help more Becoming moms without the limiting variable of proximity. We’re building a national community to support expectant moms of every background. Our pricing will always remain low so you can achieve a stylish bump without cracking your family’s nest egg. And at the heart of everything we do is our love for Mother Earth. Our focus on eco-friendly business practices will be felt right down to the 100% recycled mailers.

Please join our village by subscribing to our mailing list and following us on social media. We’re looking forward to celebrating all that you are Becoming!

Monique McCoy
Becoming Boutique, Founder

Becoming Boutique LLC (dba Becoming Maternity) is a Colorado-based, socially and environmentally conscious boutique offering new and gently-loved maternity clothing, flattering postpartum wears and personalized services for the modern and thrifty expectant mother. The carefully curated inventory is inspected for quality and freshly laundered for a unique second-hand shopping experience.

In addition, Becoming now offers personalized services including personal styling, maternity videography and special events planning.